Experience-based Innovation and Value Co-creation

ECO5023

This course focus on experiencebased innovation and value co-creation from the perspectives of management, consumption (users) and sustainable development. The topics are vital in industries having experiences as primary product, but are also increasingly relevant for other industries.

Experiences have become reason to buy/go in leisure time, holidays, work and in other situations, within different industries like tourism, culture, events and sport, gaming, shopping, health, wellness, etc. Experiences creates meaning and memories, and can be without functional value. This course focus on experiencebased innovation and value co-creation from the perspectives of management, consumption (users) and sustainable development. The topics are vital in industries having experiences as primary product, but are also increasingly relevant for other industries.

It is possible to apply for admission to the course as a single course. There are reservations about the available capacity on the course. The applicant must meet the current admission requirements for the Master of Science in Business program.

More information about single courses and deadlines.

Must fulfill the requirements for admission to the two year Master of Science in Business program.

Knowledge: Have advanced knowledge, and be able to use and analyze knowledge/issues within the following topics: Trends (experience economy, digitalizing, sharing economy, greening/sustainability); experiencesas products/concepts;experiencebased value and value co-creation (production, consumption, immersion); experiencebased innovationand management of product/concepts, intertwined types, business models, value network, multi-level, experience design and quality; innovation processes in experiencebased sectors (approaches, methods, open co-constructing innovation); and sustainable development (of products/concepts, destinations/places)

Skills: Be able to: a) work with an experience innovation/development (e.g. design of experience concepts/products) and use relevant tools; b) analyze, critically reflect on, and discuss central challenges, opportunities and methods of innovation, value co-creation and sustainable development within experiencebased sectors or experiences as supplementing product/service in other sectors.

General competence: Be able to: a) find, understand, use and communicate about relevant research based knowledge; b) understand the relevance and value of experiences for humans, firms and places/regions; c) contribute in innovation/development processes.

No tuition fees. Costs for semester registration and course literature apply.

Optional

Lectures, cases (guest lectures, visit to firm, and/or other case-group tasks) and small project/assignments (own idea or in cooperation with firm, perhaps use of lab).

If possible, preferably organized in concentrate ¿blocks¿ rather than each week.

The programme is evaluated accirding to the university's quality assurance system.

Pen, pencil, ruler, bilingual dictionary and simple calculator.

Curriculum literature

Leganto

Course language

English

Credits

7.5

Study location

Campus Bodø

Responsible faculty

Nord University Business School

Course coordinator

Information about the course coordinator for the selected semester is no longer available. Please contact the current course coordinator.