Current active course description (last updated 2018/19)
International Marketing
EK209E
Current active course description (last updated 2018/19)
International Marketing
EK209E
The course covers the following main topics: The decision whether to internationalise, Deciding which markets to enter, Market entry strategies, Designing the global marketing programme, Implementing and coordinating the global marketing programme.
MF104E Marketing
On successful completion of the course the student should have the following learning outcomes:
- knowledge of basic concepts, models and decisions associated with international marketing
- how to analyze, plan and implement marketing efforts on international markets. The course focuses on both
- knowledge of export development and businesses that are established multinational companies.
- international marketing knowledge.
No costs except semester registration fee and syllabus literature.
Elective or compulsory depending on the study
The teaching is carried out by way of lectures, exemplification, films, articles and discussions.
The study programme is evaluated annually by students by way of course evaluation studies (mid-term evaluation and final evaluation). These evaluations are included in the university's quality assurance system.
Pen, pencil, ruler, bilingual dictionary and simple calculator.
MF104E Marketing
Overlap refers to a similarity between courses with the same content. Therefore, you will receive the following reduction in credits if you have taken the courses listed below:
EK209E-001 - International Marketing - 4 credits
EK209E-002 - International Marketing - 6 credits
MAF2000 - International Marketing - 7.5 credits
MAF2001 - Export Marketing - 7.5 credits