Current active course description (last updated 2020/21)
HRM and the Management of Organizational Reputation
HR303S
Current active course description (last updated 2020/21)
HRM and the Management of Organizational Reputation
HR303S
The course includes the following topics:
- Reputation as concept and phenomenon
- Organizational identity
- Strategies to manage and defend reputation
- Reputation management as auto-communication
- Communication media
- Challenges and paradoxes
The course is suitable for managers and personnel working with information, communication and HRM in companies, public organizations, as well as in cultural institutions. The goal is to provide students with knowledge about reputation as a concept and phenomenon and about why today's organizations are concerned about their reputation, strategies for reputation management, strategies for defending the organizational reputation, as well as some of the challenges and paradoxes of reputation management etc.
Applicants must either fulfill one of the following criteria in order to qualify for admission to the course:
- Relevant Bachelor's Degree with an average grade C or better which could qualify for admission to Master in Social Science (Norwegian version)
- Bachelor degree of 3 years' duration (180 ECTS), equivalent to a Norwegian Bachelor degree, with an average grade of C, and a minimum of 2 years of relevant work experience.
On successful completion of the course the student should be able to:
Knowledge:
- Understand the relationship between organizational identity, the external communication of an organization and the environments perception of the organization, as well as the challenges of strategic reputation management and defense.
Skills:
- Analyze critically identity expressions, communication channels and strategies for reputation defense.
General competence:
- Discuss and arrange for reputation analysis, projects and strategies
No costs except semester registration fee and course literature
Compulsory for Master in HRM (90 ECTS). Elective course in Master in Social Science.
Lectures and seminars.
Annual evaluations which are included in the university\'s quality assurance system
Pencil, pen, ruler, simple calculator and Dictionary.
None