Marketing

MAF1001

The course provides a basic introduction to the subject marketing management. The course addresses how services organize, communicate and deliver their market offerings, as well as how business systematically and continuously analyze the market and competition.

Knowledge The candidate should have:

knowledge of how market-oriented businesses to develop their market offerings, and how businesses can communicate and deliver it to the market
knowledge of how to make their own reflections on the ethical and environmental challenges related to key issues in marketing

Skills The candidate should have:

the ability to prepare a marketing plan that specifies the challenges and opportunities facing the business
the ability to carry out an analysis of customers, markets and competitors (SWOT analysis)
the ability to carry out an analysis of the marketing efficiency and profitability

General competence The candidate should have:

basic overview of the marketing plan as a dynamic process plan
understanding of how market-oriented businesses can develop their market offerings and how businesses can communicate and deliver it to market
the ability to understand and use central models and theories of market and customer orientation

No costs except semester registration fee and syllabus literature.

Compulsory

A combination of lectures and seminars. Mandatory filing where analysis and description of the marketing plan is in focus.

The study programme is evaluated annually by students by way of course evaluation studies (mid-term evaluation and final evaluation). These evaluations are included in the university's quality assurance system.

Due to the Covid-19 epedemic, a number of assessments and exams at Nord University has been changed.

Changes are made in accordance with the Temporary Regulations on Supplements to Regulation 31/01/2019 no. 63: Concerning Studies and Examinations at Nord University - Extraordinary Measures as a Result of the Coronavirus Epidemic- according to §2 of the Corona Epidemic, Assessment Methods, Sections 1-3

To accommodate this, the form of assessment will be changed from Written School examination to Take -home Examination on this course in the spring of 2020.

Overlap refers to a similarity between courses with the same content. Therefore, you will receive the following reduction in credits if you have taken the courses listed below:

MF105E - Marketing and Strategy - 7.5 credits

MF104E - Marketing - 7.5 credits

ØKO150 - Marketing - 7.5 credits

MF108E - Marketing strategy and market ralations - 7.5 credits

EK124F - Marketing Management - 7.5 credits

ØKO150FU - Marketing - 7.5 credits

10508 - Marketing - 7.5 credits

MF102E - Markedsføring 1 - 6 credits

MF100E - Marketing 1 - 6 credits

10511 - Marketing Management - 6 credits

MF103E - Marketing - 5 credits

BE100E - Innføring i økonomi og administrasjon - 4 credits

EK225E-1 - Strategy, Organization and Marketing - 3.5 credits

ORG1006 - Strategy and Marketing - 7.5 credits

IKT1007 - Digital Marketing - 7.5 credits

Curriculum literature

Leganto

Course language

Norwegian

Credits

7.5

Responsible faculty

Nord University Business School

Course coordinator

Information about the course coordinator for the selected semester is no longer available. Please contact the current course coordinator.