Current active course description (last updated 2019/20)
Branding and Consumer Marketing
MAF5001
Current active course description (last updated 2019/20)
Branding and Consumer Marketing
MAF5001
The focus of the course is consumer marketing. It provide advanced knowledge about branding and consumption internationally and the central role that brands and consumption has in the affluent marketplace. Different theories and perspectives will be presented including the consequence for practice and research. The learning process is case based.
The course is only open to students in the Master of Science in Business study programme.
Must fulfill the requirements for admission to the two year Master of Science in Business program.
Upon successful completion of this course, students should have developed the following competencies:
Knowledge:
- Student has in-depth knowledge of central models and theory about brands and branding.
- Has advanced knowledge about central models and theory related to consumption and consumer behaviour.
- Has advanced insight of how brands and consumption work in a society.
- Has advanced insight about how production and consumption work through brands.
- Can apply advanced knowledge of branding and consumption on organisations in different industries.
Skills:
- Can conduct analyses of factors that can be central for succeeding in a global consumer market.
- Can understand mechanisms that are at play in consumer markets.
- Can critically analyse companies' branding from different perspectives.
- Can analyse and knows the consequences of the significance of symbols globally and locally.
- Can undertake a relevant assessment of brands from the consumers' view in different markets.
General competence:
- Can use advanced knowledge and skills for achieving the goals of an organisation.
- Student has developed the ability to conduct and disseminate work, both orally and in writing, as related to brands and consumption.
No tuition fees. Costs for semester registration and course literature apply.
This course is based on active students. It is expected that students physically meet on campus. The learning process is based on lectures, discussions and short essays throughout the semester. We will arrange business excursion which is compulsory for all students that select the major in International Business and Marketing.
The programme is evaluated accirding to the university's quality assurance system.
Due to the Covid-19 epedemic, a number of assessments and exams at Nord University has been changed.
Changes are made in accordance with the Temporary Regulations on Supplements to Regulation 31/01/2019 no. 63: Concerning Studies and Examinations at Nord University - Extraordinary Measures as a Result of the Coronavirus Epidemic- according to §2 of the Corona Epidemic, Assessment Methods, Sections 1-3
To accommodate this, the form of assessment will be changed from Written School examination to Take -home Examination on this course in the spring of 2020.
Pen, pencil, ruler, bilingual dictionary and simple calculator.
Introductory course in marketing.