Course description for 2020/21
Industrial Marketing
MAF5003
Course description for 2020/21
Industrial Marketing
MAF5003
The course starts with an introduction to marketing and its most important concepts. This is used as a starting point to discuss different theoretical perspectives on industrial relationships and the challenges firms face when other firms and organizations are customers. The connection between companies, relationships and industrial networks is emphasized. Themes: Industrial purchasing, Strategy in industrial markets, International Marketing, Market oriented product development, Development of customer- and supplier relationships, Managing customer relationships.
Compulsory
Annual evaluations which are included in the university quality assurance system
Overlap refers to a similarity between courses with the same content. Therefore, you will receive the following reduction in credits if you have taken the courses listed below:
MF320E - Industrial marketing - 7.5 credits