Current active course description (last updated 2026/27)
Digitalizing in business
MAF5007
Current active course description (last updated 2026/27)
Digitalizing in business
MAF5007
The subject focuses on the significance of digitalisation for businesses and their development. Students learn to understand both gradual and disruptive technological shifts, and how these influence strategy, markets, and value creation.
The subject equips students with knowledge of key theories, frameworks, and tools related to digitalisation in a business context. The course is based on different generations of digital maturity and links this to how organisations adapt to technological shifts and changing competitive conditions. It covers both gradual and more disruptive digital developments, as well as how emerging technologies can lay the foundation for innovation, new business models, market strategies, and evolving customer journeys. Through working with real-life case studies, students develop skills in analysing concrete challenges and applying theory in practice, thereby gaining a deeper understanding of how digitalisation influences strategic decisions, organisations, and value creation across industries.
The course is only open to students attending a master's degree programme.
Knowledge: Upon completion of the course, the candidate has,
- A solid understanding of theories and frameworks related to digital maturity, including generational thinking that describes various stages of development.
- Advanced insight into how disruptive technologies (e.g. artificial intelligence, cryptocurrency, automation) alter the conditions for businesses, competition, and strategic approaches.
- In-depth knowledge of the relationship between digitalisation, innovation, and new business models.
- Good understanding of how digitalisation transforms markets and market strategies.
Skills: Upon completion of the course, the candidate can,
- Conduct advanced analyses of an organisation’s digital maturity.
- Assess how technological shifts impact strategy, organisations, and business models.
- Apply specialised theories and models to develop proposals for creating competitive advantage, including implications for market strategy and customer value.
General Competence: Upon completion of the course, the candidate can,
- Reflect critically on the opportunities and challenges associated with digitalisation in business.
- Contribute to innovative thinking regarding the role of digitalisation in society, global markets, and its implications for business competitiveness, value creation, and innovation.
- Work systematically and analytically with market strategies as organisations navigate a digital and technology-driven context.
No costs except semester registration fee and course literature.
Conpulsory for major
Lectures, discussions, group work, case assignments, submissions, and presentations. Active student participation and attendance at all lectures are vital.
Annual evaluations which are included in the university's quality assurance system.
Portfolio (40%) and individual oral exam (60%); grading scale: letter grades.
No aids are allowed on oral exam. Using ChatGPT or similar AI tools to create and submit work is considered cheating.
None.