Current active course description (last updated 2018/19)
Business Strategy and Business Models
ORG1002
Current active course description (last updated 2018/19)
Business Strategy and Business Models
ORG1002
This is an introductory course in corporate strategy. After completing the course, students will possess the knowledge of key concepts and theories in strategic studies, be able to demonstrate an understanding of how businesses, primarily small and medium-sized enterprises formulate and implement strategies, be able to develop appropriate strategies in relation to human resources / knowledge, market and competitors, locate, assess and refer to information and technical material and present it so that it highlights a strategic issue and master the relevant professional tools, techniques and forms of expression.
Knowledge
The student should have a broad knowledge of:
- strategy and strategic management
- strategic purpose / objectives
- strategic analysis: external factors
- strategic analysis: internal factors (abilities and competencies)
- business strategy (including ICT's role)
- business models (including ICT's role)
- corporate strategy and diversification
- internationalization
- innovation Strategy
- vertical and horizontal integration
- mergers, acquisitions and alliances
- strategy implementation
- how to update her/his knowledge in the field of strategy
SKILLS
Upon completion of the course, students should be able:
- understand and do elementary strategic analysis (internal and external factors)
- understand and formulate strategic purpose / goals
- understand business strategic analysis and implementation- including, ICT's role
- understand what a business model is, and various existing models.
- able to understand the ICT's role in the new business models
- understand the concepts behind the corporate strategies and diversification
- understand concepts behind international strategy
- understand the concepts behind the innovation strategy
- understand strategy implementation, including implementation problems that may arise.
- be able to update their knowledge in strategic management
General Knowledge
Upon completion of the course, student will have:
- insight into the area of business strategy - and relevant ethical issues
- the ability to convey key strategic issues and solutions both in writing, orally and through other relevant forms of expression with others with the same backgrounds in business and thereby contribute to the development of good practice.
- the ability to plan and execute a variety of strategy related projects that extend over time, alone and in groups, and in line with ethical requirements and guidelines.
- The ability to exchange views and experiences with others with backgrounds in business management and thereby contribute to the development of good practice
- the basic knowledge of internal and external analysis
- the basic understanding of strategy formulation
- the basic understanding of business models
- the basic understanding of corporate strategy
- the basic knowledge of strategy implementation
No costs except semester registration fee and syllabus literature.
Compulsory
Lectures, group work and case studies.
The study programme is evaluated annually by students by way of course evaluation studies (mid-term evaluation and final evaluation). These evaluations are included in the university's quality assurance system.
Pencil, pen, ruler, and bilingual dictionaries.
Preferably, the student should have passed the course OR125E Organization.
Overlap refers to a similarity between courses with the same content. Therefore, you will receive the following reduction in credits if you have taken the courses listed below:
EK233E - Business Strategy - 5 credits
ORG1003 - Strategy and Business Consulting - 4 credits
MF105E - Marketing and Strategy - 5 credits
ØKO261 - Strategic Management - 5 credits
ØKO260 - Strategic Management - 5 credits
ØKO261FU - Strategic Management - 5 credits
EK225E-1 - Strategy, Organization and Marketing - 5 credits
ORG1006 - Strategy and Marketing - 5 credits