Opplevelsesbasert innovasjon og verdisamskaping

ECO5023

Experiences have become reason to buy/go in leisure time, holidays, work and in other situations, within different industries like tourism, culture, events and sport, gaming, shopping, health, wellness, etc. Experiences creates meaning and memories, and can be without functional value. This course focus on experiencebased innovation and value co-creation from the perspectives of management, consumption (users) and sustainable development. The topics are vital in industries having experiences as primary product, but are also increasingly relevant for other industries (as supplements).

Det er mulig å søke opptak til emnet som enkeltemne. Det tas forbehold om ledig kapasitet på emnet. Søkeren må oppfylle gjeldende opptakskrav for Master of Science in Business.

Mer informasjon om enkeltemneopptak og frister

Fyller gjeldende opptakskrav til MSc in Business. Kan godt tilbys også som enkelt emne.

Knowledge: Have advanced knowledge, and be able to use and analyze knowledge/issues within the following topics: Trends (experience economy, digitalizing, sharing economy, greening/sustainability); experiences as products/concepts;experiencebased value and value co-creation (production, consumption, immersion); experiencebased innovation and management of product/concepts using central experience design dimentions/tools, intertwined types, business models, value network, multi-level, experience design and quality; innovation processes in experiencebased sectors (approaches, methods, open co-constructing innovation); and sustainable development (of products/concepts, destinations/places)

Skills: Be able to: a) work with an experience innovation/development (e.g. design of experience concepts/products) and use relevant experience design dimetions and tools; b) analyze, critically reflect on, and discuss central challenges, opportunities and methods of innovation, value co-creation and sustainable development within experiencebased sectors or experiences as supplementing product/service in other sectors.

General competence: Be able to: a) find, understand, use and communicate about relevant research based knowledge; b) understand the relevance and value of experiences for humans, firms and places/regions; c) contribute in innovation/development processes.

Ingen utover pensumslitteratur og semesteravgift

Valgfritt

Lectures (perhaps including guest lectures), visit to firm or other experience events, smaller tasks in class, and innovation project combining theory and practice (part of the folder evaluation, two main tasks).

Studieprogrammet evalueres årlig av studentene gjennom emneundersøkelser (midtveis- og sluttevaluering). Evalueringene inngår som en del av universitetets kvalitetssikringssystem

Sammensatt vurdering, karakterregel Bokstavkarakterer

Mappe - gruppe, teller 50/100 av karakteren, karakterregel Bokstavkarakterer
Muntlig eksamen, teller 50/100 av karakteren, karakterregel Bokstavkarakterer

Det tas forbehold om endringer i vurderingsform. Korrekte vurderingsform vises i StudentWeb ved oppmelding til aktuelt emne

Blyant, penn, linjal, enkel kalkulator og tospråklige ordbøker. Til muntlig eksamen, medbrakt muntlig presentasjon (powerpoint på memory stick) av innovasjonscaset og den skriftlige caserapporten. Evt flere vil bli offentliggjort senere.

Ingen

Pensumlitteratur

Leganto

Språk

Engelsk

Studiepoeng

7.5

Studiested

Bodø

Ansvarlig fakultet

Handelshøgskolen

Emneansvarlig

Informasjon om emneansvarlig for valgt semester er ikke lenger tilgjengelig. Ta kontakt med nåværende emneansvarlig.