Ozlem Simsekoglu
Professor
Nord University Business School
Areas of expertise
Traffic Psychology, Traffic Safety, Sustainable Mobility, Cross-cultural differences in traffic and transport behaviours
I am working as a professor in traffic and transport psychology at Nord University Business School, Road Traffic Division.
I have been teaching in traffic psychology, traffic and society, and quantitative research methods topics.
In my research, I mainly focus on examining the role of different psychological factors (e.g., attitudes, risk perception, and social norms) in explaining road users' traffic behaviors and travel choices. My main research topics are risky road user behaviors, road safety attitudes, use of sustainable transport modes, driving education, and cross-cultural differences in traffic safety behaviors and attitudes. Currently, I am the leader of the research group "Traffic Safety and Sustainable Transport".
2026
How does short training on the use of in-car touchscreen influence driving performance? insights from a driving simulator study 2026 Transportation Research Interdisciplinary Perspectives (TRIP) - Abrar Hazoor, Giuseppe Marinelli, Ozlem Simsekoglu
2025
Stated car choices in Norway and Italy: a comparison based on the integrated choice and latent variable model 2025 Research in Transportation Economics - Mariangela Scorrano, Terje Andreas Mathisen, Romeo Danielis, Ozlem Simsekoglu, Giuseppe Marinelli
2023
Traffic safety risks among Adolescent ATV Users in Norway ESREL 2023 - Proceedings of the 33rd European Safety and Reliability Conference : The Future of Safety in the Reconnected World,
3 – 7 September 2023, University of Southampton, United Kingdom 2023 - Thomas Wold, Jan Petter Wigum, Ozlem Simsekoglu, Trond Hanssen, An-Magritt Kummeneje
Car choice determinants in Italy and Norway: A comparison based on revealed and stated choices 2023 Research in Transportation Business and Management (RTBM) - Mariangela Scorrano, Terje Andreas Mathisen, Romeo Danielis, Ozlem Simsekoglu, Giuseppe Marinelli
Fiscal policies and car choices in Italy and Norway: A scenario analysis based on a stated-preference survey 2023 Case Studies on Transport Policy - Mariangela Scorrano, Terje Andreas Mathisen, Romeo Danielis, Ozlem Simsekoglu, Giuseppe Marinelli
2022
Aging and Driving: A Comparison of Driving Performance Between Older and Younger Drivers in an On-Road Driving Test 2022 Sage Open - Rolf Robertsen, Håvard Lorås, Remco Polman, Ozlem Simsekoglu, Hermundur Sigmundsson
2021
What predicts the number of attempts to pass the driving test? A case from Norwegian driving education model. 2021 IATSS Research - Ozlem Simsekoglu, Elisabeth Suzen
2020
The role of psychological factors on vehicle kilometer travelled (VKT) for battery electric vehicle (BEV) users 2020 Research in Transportation Economics - Saiful Hasan, Ozlem Simsekoglu Nordfjaern
Determinants of Bus Seat Belt Usage Behavior: A Qualitative Study 2020 Journal of Population and Social Studies (JPSS) - Mohtasham Ghaffari, Sakineh Rakhshanderou, Yadollah Mehrabi, Hamid Soori, Ozlem Simsekoglu, Javad Harooni
Predictors of perceived road collision/incident risk among horse users: A survey study from Norway 2020 Transportation Research Part F: Traffic Psychology and Behaviour - Ozlem Simsekoglu, Eva Signora Brustad Dalland, Kåre Robertsen
2019
The role of social cognition in perceived thresholds for transport mode change 2019 Transport Policy - Trond Nordfjærn, Hans Brende Lind, Ozlem Simsekoglu, Stig Halvard Jørgensen, Ingunn Olea Lund, Torbjørn Rundmo
Factors related to the intention to buy an e-bike: A survey study from Norway 2019 Transportation Research Part F: Traffic Psychology and Behaviour - Ozlem Simsekoglu, Christian Kløckner
2018
Determinants of seat belt use behaviour: a protocol for a systematic review 2018 BMJ Open - Mohtasham Ghaffari, Bahram Armoon, Sakineh Rakhshanderou, Yadollah Mehrabi, Hamid Soori, Ozlem Simsekoglu, Javad Harooni
The role of psychological and socio-demographical factors for electric bike use in Norway 2018 International Journal of Sustainable Transportation - Ozlem Simsekoglu, Christian Kløckner
Predictors of self-reported crashes among Iranian drivers: Exploratory analysis of an Extended Driver Behavior Questionnaire 2018 Promet - Amin Hezaveh, Trond Nordfjærn, Amir Reza Mamdoohi, Ozlem Simsekoglu
2016
Active transport, public transport and
electric car as perceived alternatives in a
motorized Norwegian sample 2016 Transportation Research Part F: Traffic Psychology and Behaviour - Trond Nordfjærn, Özlem Simsekoglu, Torbjørn Rundmo
2015
Predictors of car use habit strength in an urban Norwegian public 2015 Transportation - Ôzlem S. Nordfjærn, Trond Nordfjærn, Torbjørn Rundmo
2025
Use motivations and traffic accident risks among light motorcycle riders in Norway 2025 Road Safety on Five Continents (RS5C) - Ozlem Simsekoglu , Jan Petter Wigum
Factors steering use behavior of shared micro-mobility services (SMSs) in Norway: extended UTAUT2 with intrinsic motivation 2025 Transportation Research Symposium - Danielle Kai Ying Teh, Ozlem Simsekoglu
Traffic safety behaviours and attitudes among ATV/ UTV users in Norway 2025 ESREL SRA-E Conference - Ozlem Simsekoglu, An-Magritt Steinset Kummeneje, Jan Petter Wigum, Thomas Wold
2024
Sustainable Mobility at High Traffic Locations – The Case of the General Hospital Novo mesto: Final report from the SALOMON project 2024 - Ozlem Simsekoglu, Terje Andreas Mathisen
Influence of In-Car Touchscreens on Driver Performance: A Simulator-Based Study Examining Driver Behaviour in Distracted Conditions 2024 Road Safety and Simulation Conference - 2024 - Giuseppe Marinelli, Abrar Hazoor, Ozlem Simsekoglu
Unraveling the Path to Pro-Environmental Behavior of Using Shared Micro-Mobility Services in Norway 2024 ICTCT 2024 - Danielle Kai Ying Teh, Ozlem Simsekoglu, An-Magritt Kummeneje
2023
Terrain vehicles and traffic risks among 16-18 year-olds in rural Norway 2023 At critical crossroads in Nordic Childhood Studies: 40th Anniversary conference of the Nordic journal BARN - Thomas Wold, Jan Petter Wigum, An-Magritt Kummeneje, Ozlem Simsekoglu, Trond Hanssen
Utbredelse og bruk av ATV/UTV av ungdom i småbyer og rurale strøk. 2023 NEON-dagene - Thomas Wold, Jan Petter Wigum, Trond Hanssen, Ozlem Simsekoglu, An-Magritt Kummeneje
Sustainable mobility at high traffic locations – the case of General Hospital Novo mesto 2023 European Transport Conference - Ozlem Simsekoglu, Terje Andreas Mathisen
Traffic safety risks among adolescent ATV users in Norway 2023 ESREL2023: European Safety and Reliability Conference 2023 - Thomas Wold, Jan Petter Wigum, Ozlem Simsekoglu, An-Magritt Kummeneje, Trond Hanssen
Introducing Immersive Virtual Reality (IVR) in Driving Education: psychological perspectives among Norwegian practitioners 2023 35th ICTCT Conference - Giuseppe Marinelli, Ozlem Simsekoglu, Rolf Robertsen
2022
Car choice and fiscal policies in Italy and Norway: a scenario analysis based on stated‐choice data 2022 EAERE 2022 27th Annual Conference - Mariangela Scorrano, Terje Andreas Mathisen, Romeo Danielis, Ozlem Simsekoglu, Giuseppe Marinelli
Predictors of perceived road collision/incident risk among horse users: A survey study from Norway 2022 7th International Conference on Traffic and Transport Psychology - Ozlem Simsekoglu, Eva Brustad Dalland, Kåre Robertsen
Psychological predictors of intention to purchase a BEV: A comparison between Italy and Norway 2022 XXIV Conference on Transport, Tourism and Sustainable Development - Ozlem Simsekoglu, Mariangela Scorrano, Terje Andreas Mathisen, Romeo Danielis, Giuseppe Marinelli
Car choice in Norway and Italy. A comparison of car drivers’ preferences and attitudes via a hybrid mixed choice model 2022 The 7th International Choice Modelling Conference - Mariangela Scorrano, Terje Andreas Mathisen, Romeo Danielis, Ozlem Simsekoglu, Giuseppe Marinelli
2020
Introducing TrønderMaaS: investigating business models, sustainability and users' acceptance of a MaaS system in Stjørdal and Trondheim region, Norway 2020 TRA2020 - Transport Research Arena 2020 (Conference canceled) - Giuseppe Marinelli, Ozlem Simsekoglu, Wenche Aarseth, Kelly Pitera
Forprosjekt om bruk av VR-teknologi i føreropplæringen. Sluttrapport. 2020 - Giuseppe Marinelli, Kåre Robertsen, Ozlem Simsekoglu, Robin Isfold Munkvold, Rolf Robertsen, Trond Olav Skevik
2018
The role of attitudes, transport priorities and car use habit for travel mode use in an urban Norwegian public 2018 the 29th International Congress of Applied Psychology - Ozlem Simsekoglu, Trond Nordfjærn, Torbjørn Rundmo
Role of demographic variables and training time in driving test performance: A pilot study from Norway 2018 50th CIECA Congress - Elisabeth Suzen, Ozlem Simsekoglu
Drivers of electric bicycle use in Norway
- a consumer survey. 2018 Transport Research Arena (TRA) - Christian A. Klöckner, Ozlem Simsekoglu
2017
Role of psychological and socio-demographical factors for electric bike use in Norway 2017 International Conference on Environmental Psychology - Ozlem Simsekoglu, Christian Kløckner