Marketing, Organisation and Leadership Division
The division covers a wide range of disciplines and consists of around 60 employees. The thematic areas covered by the department include marketing, international trade, international economy, organization and management, information systems/ICT, emergency preparedness and crisis management, experience economics and tourism, ecological economics, ethics, philosophy and corporate social responsibility.
The members of the division provide teaching and supervising within all of the study programmes developed in the Business School on bachelor, master and PhD levels. They teach and supervise students in the fields of strategy, management, international business and marketing, consumer behaviour, experience based economy and innovation, preparedness and crisis management, digitalization and business process management.
Head of division: Frank Lindberg
Research groups
Selected research projects
Project aim
The overall aim of the project is to improve emergency response through fast-track uptake of existing innovations and knowledge by practitioners, predict future needs for innovation and knowledge, and identify priorities for security and standardization og emergency response across the Arctic and North Atlantic region. More about ARCSAR project at www.arcsar.eu.Project team (HHN)
Odd Jarl Borch and Line Djernæs Sandbakken
The project is led by the Joint Rescue Coordination Center North Norway.Project partners
21 partners from Norway, Faroes, UK, USA, New Zealand, Germany, Finland, Ireland, Italy, Russia, Canada, Sweden and Iceland
Source of financing
Horizon 2020 EU programme and partnersTimeline
2019 – 2023Project aim:
The project brings together universities, wind-assist technology providers with ship owners to research, trial and validate the operational performance of a selection of wind propulsion solutions thus enabling wind propulsion technology market penetration and contributing to a greener North Sea transport system through harvesting the regions abundant wind potential.
The WASP project will help to accelerate this decarbonisation transition by giving the market and policy makers clear indicators on operational parameters, fuel savings, business models and a collection of additional demonstrator vessels to highlight the wind-assist propulsion potential.
Project team (HHN)
Roberto Rivas Hermann and Ning Lin
Project partners
13 partners in the Northern Sea Region
Project lead by Netherlands Maritime Technology
Source of financing
Funded by the Interreg North Sea Europe programme, part of the European Regional Development Fund (ERDF). Project size: €5.4 million.
Read more about WASPSAMIKUN – for Increased Sustainable Value Creation Based on Sami Culture and Tourism
The three-year research and competence project SAMIKUN was launched in the fall of 2023 with the goal of contributing to increased value creation and the development of more theme-based and experience-based innovations, benefiting visitors, Sami businesses, and local communities alike. There is significant market potential in culture- and meal-based experiences linked to nature, which Sami cultures often provide. SAMIKUN aims to enhance knowledge and recognition of Sami sustainability and to develop effective tools to make it easier for experience-based and creative businesses to document sustainability.
The project is based on the principle that Sami experience tourism and travel should be developed on the Sami people's own terms. The project therefore focuses on Sami businesses and other relevant stakeholders working with Sami themes in the regions of Helgeland, northern Nordland, and Mid-Troms. A total of nine partners are involved in the project, which has received three million NOK in funding from the Regional Research Fund Arctic. The Sami Parliament participates in the project's resource group.
Project leader: Dorthe Helen Næss Eide