Marketing, Management and Innovation of Experiences (MMIE)

The research group was established in spring 2008, and was central in developing the application for, management of and doing research within the large eight year research project 'Norther Insight' (Opplevelser i Nord) in cooperation with other research organizations and the industry. MMIE is hosted within Nord University Business school, section 'Marketing, Organisation and Management' (MOM), even though it involves also researchers from other sections, faculties and organizations. The main contextual areas are experiences, in particular nature based, culture based and food/meals, as part of tourism and leisure. Topics and subfields have gradually changed since being established, as indicated in the figure below, and most aspects are interdisciplinary.

Members of the research group organize research seminars with discussion of papers or ideas, manage and develop research applications, manage and work in formal and informal research projects, disseminate research in education, research conferences, participate in industry relations, networks and activities, contributing to the development of industries and society. Publications can be found by following the links to the personal profiles of the group members further.