Bachelor´s Thesis in Marketing
The thesis may vary, but will normally contain one or more of the following elements:
- A theoretical study based on the available literature
- An empirical survey of an individual or a group of companies, institutions or individuals in which comparisons and analysis are essential.
- Development of a method, model, business model, computer software, etc.
- A study of a specific problem for a company or institution.
For further elaboration of requirements for the research question and execution, see the separate instructions, "BOPP-guide", available on the Canvas room for Bachelor studies and contact the course coordinator for appointment of supervisor.
After successful completion of the course the student should have the following learning outcome
Knowledge
The student should be able to:
- formulate a research question and discuss this on the basis of a scientific reasoned approach and methodological tools
- locate, assess and refer to information and subject matter relevant to the issue
- present information and subject matter in a way that highlights the problem
Skills
The student should be able to:
- present the theoretical knowledge gained through an independent written work.
- reflect critically on a chosen topic within the area of specialization
- apply theoretical knowledge gained in key areas in the Bachelor's program and in the area of specialization, in order to conduct a survey / study
- apply knowledge of methods used to solve the methodological challenges.
General competences
The student should be able to:
- plan a larger, independent piece of written work
- carry out and present work in which one shows that one can effectively use theories and models as tools in the implementation of practical projects for industry
- document and use source material enlightening the chosen problem
- reflect critically on a chosen topic within the area of specialization
The thesis may be implemented related to ongoing research projects at the business school or elsewhere. The choice of topics must be discussed and approved by the contact person or the supervisor. The thesis is normally written in the spring semester, but because of the course composition, it may be appropriate for some students to work more systematically with the task in the autumn as well. These students should quickly get in touch with the contact person. Students writing papers in the spring should use the autumn semester to work out relevant issues and do other preliminary work, so that more systematic work with the thesis gets started quickly at the beginning of the semester.
All students will be assigned a supervisor. General rule: Groups of two students. Exemptions to the general rule may be granted after applying to the programme coordinator.
