Creative Directing and Producing
This course integrates the core principles of creative producing and directing to provide students with a holistic understanding of leadership in contemporary media production. Through interdisciplinary teamwork, case-based learning, and practical workshops, students will explore the dual responsibilities of shaping a project's creative vision and managing its execution across film, TV drama, animation, games, and XR, including Virtual Production (VP).
Students will learn to balance artistic ambition with financial and organizational constraints, applying iterative planning methods and effective collaboration strategies. Emphasis is placed on developing the skills to lead a project from concept to completion—crafting compelling narratives, establishing cohesive aesthetics, and directing creative talent—while navigating the realities of production environments.
By bridging the gap between linear and interactive storytelling, students will gain insight into the unique challenges of creative leadership across diverse media formats. The course prepares students to articulate ideas clearly, provide constructive feedback, and maintain artistic integrity throughout the production lifecycle.
After completing the course, the student can:
Knowledge
- demonstrate understanding of key financial, organizational, and legal aspects of media production, including budgeting, financing, contracts, and reporting
- explain principles of project planning, risk management, and quality assurance in media production
- identify common production workflows, team structures, and conflict resolution strategies
- understand the strategic function and responsibilities of a creative director across the film, animation, and interactive entertainment industries
- understand the core principles for developing a project's vision, such as world-building, narrative design, and the establishment of a cohesive aesthetic style
- understand the collaborative workflows and communication dynamics between creative leadership and specialized production teams
Skills
- develop and manage media production plans using appropriate tools and methods, including budgeting, scheduling, and team coordination
- apply agile and iterative approaches, supported by digital tools and AI, to monitor and evaluate production processes
- communicate and lead effectively across disciplines, and handle risks and quality issues using structured analysis and AI support
- formulate and articulate a coherent creative vision through tools such as concept documents, style guides, and other relevant presentation formats
- apply directorial techniques to guide team members, ensuring creative output aligns with the established project vision
- analyze creative work and provide constructive feedback, making directorial decisions that balance artistic goals with production realities
General Competence
- demonstrate professional responsibility in managing interdisciplinary media projects, with attention to sustainability, stakeholder needs, and emerging technologies
- collaborate effectively across creative, technical, and organizational domains to achieve shared goals
- reflect critically on the balance between artistic vision, financial constraints, and production feasibility, including the use of AI in decision-making
- plan and lead collaborative creative processes, demonstrating ownership of the project's artistic integrity from concept to completion
- communicate a creative vision to different stakeholders, including team members, clients, and producers, and can adapt the communication style to the audience
- reflect on the ethical responsibilities of creative leadership and contribute to a constructive and inclusive team culture
Assignment (OP) individual (100/100)
Graded A-F