Course description for 2026/27
Competitive Marketing Strategies
MF322E
Course description for 2026/27
Competitive Marketing Strategies
MF322E
The course provides knowledge in selecting, developing, and implementing marketing strategies. The course shows how analyses of customer needs and the competitive situation form the basis for choosing marketing strategies. The course will provide insight into the competitive situation in various markets and how marketing strategies can create lasting competitive advantages. The course is distinctly future-oriented and shows the marketing strategies and marketing mix required in the new century, where innovations, digitalization, AI, service quality, and customer relationships are decisive means of competition.
The course is only open to students in the Master of Science in Business study programme.
Knowledge:
- Market changes and strategies for the new century.
- Strategic marketing planning.
- Customer and competitor analysis.
- Segmentation and target group selection.
- Sustainable competitive advantages.
- The new marketing mix.
- Innovation, digitalization, AI, service quality, and customer relations as competitive tools.
- Strategy implementation.
- Corporate social responsibility (CSR).
Skills:
- Understanding key market trends.
- Developing a marketing strategy plan.
- Segmentation and selecting target groups.
- Creating sustainable competitive advantages.
- Creating marketing mix.
- Apply innovation, digitalization, AI, service quality, and customer relationships as competitive tools.
- Implementing a marketing strategy.
- Implementing CSR in marketing.
General Competence:
- Systematic and analytical approach to selecting marketing strategy.
- Analyzing and planning product development, pricing, distribution, market communication, digitalization and AI.
- Reflect on and discuss issues within marketing.
- Understand global trends.
No costs except semester registration fee and course literature.
Lectures, discussions, group work with business cases. Active student participation and attendance at all lectures are vital.
Annual evaluations which are included in the university's quality assurance system.
Portfolio and oral exam; grading scale: letter grades.
All relevant aids are allowed. Using ChatGPT or similar AI tools to create and submit work is considered cheating.
None.
Course language
ENGELSK
Credits
7.5
Study location
Bodø
Teaching semesters
Spring 2026
Responsible faculty
Nord University Business School
Course coordinator
