Per Ivar Seljeseth

Assessing outcomes from business-to-business selling 2021 - Per Ivar Seljeseth, Tor Korneliussen, Michael Greenacre

Experience-based Brand Personality as a Source of Value Co-creation: The Case of Lofoten 2015 Scandinavian Journal of Hospitality and Tourism - Per Ivar Seljeseth, Tor Korneliussen

Experience-based Brand Personality as a Source of Value Creation: The Case of Lofoten 2013 The 22nd Nordic Symposium in Tourism and Hospitality Research - Per- Ivar j Seljeseth, Tor Korneliussen

How to Measure the Brand Personality of a Nature Based Tourist Destination? 2013 Back to Basics: Consumer-centric marketing or target-centric marketing, International Conference on Marketing & Consumer Behavior - Per Ivar Seljeseth, Tor Korneliussen